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PERSONAL PROJECT MERCEDES SL-63 LAUNCH
OKRA’S ROLE: VISUAL STRATEGY, ENVIRONMENTAL ENGINEERING & MARKETING
Project Brief By: Okra3D R&D (Studio Performance Benchmark)
Goal: Create a dynamic and visually striking render to showcase the SL 63 AMG to a premium audience, emphasizing its speed and luxury.
PROJECT BREAKDOWN
Concept & Technical Approach: We developed a cinematic concept with a combination of extreme light contrast, colour theory, and dynamic motion simulation. Our approach required the design of a custom environment and detailed composition setups to achieve the striking look.The final teal vehicle was implemented to compliment the dramatic red emission, making it stand out, and creating a distinctive, high-speed visual signature for the campaign.
Final Status: This showcase presents our capacity to create stylised and intricate visualizations, for detailed projects, and that are suitable for selling your product.
PROFESSIONAL PROJECT: AMG F1 2022 SCULPTURE VISUALIZATION
OKRA'S ROLE: SPECIALIZED 3D VISUALIZATION & CREATIVE LEAD.
Project Brief by Nikoloz Vachnadze (AI Visualizing/Supporting Artist) & Anonymous Sculptor.
Goal: Produce a high-fidelity 3D visualization of a Formula 1 car sculpture, composed of 84,300 individual metal nuts, to provide visual context for an existing commission from the Mercedes F1 2022 team.
PROJECT BREAKDOWN
Concept & Technical Approach: Our initial challenge was to develop a proprietary algorithmic system to accurately map over 84,000 individual 3D nuts onto the F1 car form. Our core deliverable was the high-resolution visualization, achieved through advanced procedural geometry, customized texturing for hyper-realistic metallic materials, and targeted lighting to showcase the structural integrity of the final art piece.
Final Status: The visualizations were successfully delivered and utilized by the sculptor to finalize their project details. Our capability to handle highly specialized visualization challenges using custom technical solutions, is a key deliverable for our premium custom packages.
PERSONAL PROJECT: CHRISTOPHER WARD TRIDENT C65 BRANDING
OKRA’S ROLE: VISUAL IDENTITY & BRANDING
Project Brief By: Okra3D R&D (Studio Performance Benchmark)
Goal: Create a showcase for the C65 Trident Lumière . The objective was to isolate and display the internal mechanics and submersible external materials, focusing on its elegance and quality.
Project Breakdown
Concept & Technical Approach: The challenge was delivering the external diving context and the exposed internal components. We used lighting controls to render the effect of deep water and light flow, having the render show the watch's unique attributes and the main focus being the watch itself.
Final Status: The final asset is a showcase of our skills and our ability to create product visualizations that showcases what you want to have advertised or displayed. Focusing not only on your branding and visual identity, but also the vision of your product. We used our own creative liberties on the Christopher Ward watch, but when it comes to your vision, know that we have the skills and assets to make what you need.